Social Media Content
Examples of ongoing content creation and social media management for SH Built and Camp Kawanhee.
Camp Kawanhee
Playful, personality-driven content for alumni and families, centered on people, moments, and camp life.
Camp Kawanhee Fashion Series
Camp fashion is a beloved part of life at Kawanhee, from robes in the dining hall to layers of plaid. I created a weekly “This Week in Kawanhee Fashion” series, photographing standout outfits and designing 5–6 page carousels in Photoshop with a playful, tongue-in-cheek editorial style. The series became a camp favorite and one of the most-mentioned parts of my social media work.
Camp Kawanhee Giving Tuesday
The chickens are a recognizable part of camp life, so I used them to make a more memorable Giving Tuesday post. I went for a snarky, playful tone to connect with alumni instead of relying on a typical donation plea.
Camp Kawanhee Returning Roster
Before the 2026 season, I created an Instagram and Facebook series introducing returning staff by area of camp, inspired by classic sports team starting-roster announcements.
SH Built
Warm, professional content for homeowners focused on craftsmanship and year-round home care.
SH Built Project Transition Videos
I create transition videos that show a home taking shape from seasonal shifts outside to construction progress inside. Simple, atmospheric moments that tell each property’s story.
SH Built Seasonal Guardianship Content
Seasonal social graphics highlighting SH Built’s year-round home care and guardianship services.